Annika Felder
Menu
X
This is some text inside of a div block.
Maona’s vision is to see African cinema consistently screened in theaters across the United Kingdom and worldwide. They are committed to promoting the heritage and culture of Africa through the exhibition and production of African cinema and films from African creatives and those in the diaspora.
Services
Visual Identity
Communication Concept
Client
Maona Art
Project
ongoing
BRINGING AFRICAN CINEMA TO THE GLOBAL STAGE
In line with the organization’s passion for creating a platform where audiences can experience African stories through film and art, all communication must put the cinmatic work at its center. The revised identity and new promotion strategy serve as a minimalist canvas that creates room for a wide variety of work and artists.
Rather than using loud, generic colors, Maona’s palette is intentionally grounded and natural. Color acts as a backdrop for the powerful film imagery itself. The main visual elements are sequences of film, clustered in collages, that let the stills come to life. This design strategy extends across all promotional material and campaigns, emphasizing the organization’s reputation for intentional curation and fostering greater accessibility within the global film industry.
