Annika Felder
Menu
X
Beyond These Walls is a group exhibition curated by the AkzoNobel Art Foundation and presented at its Art Space in Amsterdam. Founded in 2016, the foundation promotes dialogue between art and business, using its collection to reflect its corporate, cultural and social values. The exhibition is centred on themes of connection and shared experiences, exploring how artists interpret and represent these ideas through different media and perspectives.
The exhibition features work by Florence di Benedetto and Udona Boerema. Di Benedetto’s photographs focus on still lifes in domestic settings, highlighting imperfections and traces of use that reveal history and meaning. Boerema’s paintings depict imagined landscapes that explore themes of time, change, and memory.
The visual identity was developed around the idea of looking beyond physical and conceptual boundaries. Elements such as broken windows, fragmented forms, and crumbeling bricks create a visual connection between interior and exterior spaces. These principles were translated into a flexible design system and motion language, applied across the exhibition campaign, including environmental graphics, window stickers, digital communications, advertising and a printed exhibition guide.